The Science of Selling Marshmallows
Destination Unknown Beer Company
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A Note on This Beer
Holy fruity marshmallows! We haven’t seen this much of a frenzy over these flavors since we were kids, begging our parents for Lucky Charms.
And we’re so happy that it’s Destination Unknown taking on the challenge of brewing one of the world’s first marshmallow Milkshake IPAs. It's a crazy idea and difficult to pull off, but we know this uber-skilled crew is qualified for the job.
Don’t believe me? Just check out their sweet treat-thirsty fans on release days. The lines were so long when they dropped their last milkshake IPA that it sold out in less than an hour!
The brewery’s members-only club is even getting a little up in arms on Facebook. When they saw Tavour members were getting a cut of the action they reacted with some serious fear of missing out: “Wait! I thought us Dub Club members were supposed to get first crack?”
And today they’ve taken their playful brewing ingenuity to sweet n’ fluffy milkshake town with The Science of Selling Marshmallows Double IPA. Ever had an IPA that tastes like it’s been whipped? We hadn’t before today, and it’s awesome! With notes of sugar-dusted berries and citrus, this beer fills the Lucky Charms void in our souls that’s been missing for so many years.
WARNING: Don’t plan on sharing this with your friends unless you snag at least one extra can for yourself — You’ll thank us later!
Rated 4.14 on Untappd