I've always wondered why supervillains insist on revealing their evil plans. Haven't they learned their monologuing fanfare will always lead to our heroes escaping in the nick of time?

This is why LULZ's Pink Lemonade Hard Seltzer's plot for Seltzer supremacy is so twisted – there is no diabolical ploy. They just do it for the lulz.

And while cracking open a can of this Lemonade Seltzer might have you grinning ear to ear, this is no Joker-styled nihilism. But it is a hyper-sessionable brew brimming with lemon and PEZ candy-like flavors sure to steal business from the neighbor kid's lemonade stand. And that's pretty nefarious.

Who are the masterminds behind LULZ? None other than Phase Three, who bring their award-winning attention to craft beer to the Hard Seltzer game. That's one evil plan worth sharing.