Cascades of juicy apricot, luscious pear, bright pineapple, and succulent citrus course through every incredible, light-bodied sip of today’s triple dry-hopped DIPA. Mellow, herbaceous pine chases the bright tropical juice for a ridiculously refreshing finish.

The crew at 3 Sons achieved this thirst-quenching stunner by brewing with mountains of Motueka, Rakau, and ultra-concentrated Citra Lupomax Hops! The deliciously-rare hop bill brings enormous waves of fresh orchard-fruit flavor.

They also used a new yeast strain and a hopping technique to maximize the cones’ thiols — the stuff that gives them their fruity flavor. The result is even bigger bursts of juice!

In addition to enhanced hop flavors, each sip surges with heart. 3 Sons brewed it in collaboration with The One Lyfe project to raise awareness about human trafficking. A percentage of all proceeds go to supporting survivors.

So go ahead, grab a couple. Every time you crack open a can of Fresh Start, you get to enjoy a phenomenal brew while backing an important cause.